With over 500 distribution outlets, Adams is the UK leading childrenswear specialist.

Adams developed a pilot e-commerce site in-house in 2005. On the basis of the encouraging first results,they decided to invest in the development of a full scale online sales channel. A partially outsourced solution was chosen whereby Adams retains control of catalogue management and order fulfillment. Under the 4 year revenue share agreement, (  )pen brings to bear its technology platform and its experience in online marketing.

The new site went live in 2006 and quickly became Adams's single largest store. Now considered a channel in its own right along with stores and international distribution, the website also plays a key role in the company's re-branding efforts.

A site with specific content for Ireland was also launched on the same platform.

Visit the Adams web sites:

adams.co.uk
adamskids.ie